Staging Info

“The way to beat the competition in today’s marketplace is to have your home priced to sell and have it stand out, the best way to do this, have it styled and staged.”

Due to the most powerful marketing tool, the internet, it is imperative to have your property looking its best in photos, in video, as well as in person. My goal is to present sellers’ homes as if someone were looking at a high-end photograph in a design magazine. The three objectives of staging include defining spaces, making the home appeal to a broad audience, and neutralizing the environment so that buyers can imagine themselves living there. Some degree of staging and styling is done in over 75% of all high-end homes listed in the Danville/ Alamo areas and it is a critical component to netting the highest price possible.

Sellers quickly understand why staging is so important: 1. To sell your home faster 2. Choose from multiple offers 3. Increase the value of your home.

A potential home buyer will walk through your home in 3-4 minutes. Make those brief moments profitable and memorable!

Last year, an independent survey was taken from over 300 realtors and 700 properties during the previous twelve months. The survey’s results were astonishing. On average, for every $1,000 spent on staging, the seller received $16,450 a 15.45% return on their investment! Additionally, the cost of preparing a house for sale, including staging, is tax deductible.

Staging evokes an emotional response that cannot be replicated without the input of industry stylists who understand what today’s buyers need and want. I have several design firms that I regularly work with, and will personally assist my sellers in selecting the firm that we feel best represents the architecture and style of the individual home.



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